The ARAW Token: E-Commerce and Payment Industries

Today’s e-commerce industry is growing at a rapid pace and global retail e-commerce sales are expected to reach $4.5 trillion by 2021. For most commercial businesses, cryptocurrency is becoming a preferred mode of transaction highlighted by its current cap of hundreds of billions and expected to rise to trillions. According to research, most of the finance and banking industry is expected to move to the blockchain and hence adoption rate of blockchain across all industries will increase in the coming years. By Introducing the ARAW Token, the heart of the decentralised payment ecosystem powered by the Ethereum Blockchain, we are aiming to increase blockchain adoption for regular people across the world. The goal of the ARAW token is to be a part of everyone’s day-to-day online & in-store shopping.

The Araw platform aiming to target multiple channels to increase the adoption of the blockchain technology. There are two main verticals to achieve our goal.

E-Commerce: The goal of the ARAW token to be a part of everyone’s day to day shopping without needing them to change their shopping behaviour. This can be achieved with simple and easy to use e-commerce website which is transparently integrated with the decentralized payment.

Decentralized Payment: The Araw platform will be a bridge between merchants, consumers, cryptocurrency exchanges, and the Ethereum smart contract that manages the liquidity of the ARAW token.

We live in the time of successful formation and rapid growth of the block chain – based market. We see governments, banks, and corporations implementing block chain pilot projects, while independent users and investors are actively entering the crypto currency market. Araw which is the heart of the decentralised payment ecosystem powered by the Ethereum Blockchain, aim to increase blockchain adoption for regular people across the world. The Araw platform addresses fundamental problems in the e-commerce and cryptocurrency economies by combining the benefits of the E-Commerce and Payment industries; provide end-to-end solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System on the Ethereum Blockchain.

ARAW stage has especially been created to alter the micropayments business while addressing the necessities of customers and in addition make the business more achievable. The accomplished and able group, while making ARAW token, received the true abilities of cutting edge advancements to build up a moment and secure method for making micropayment by the taking an interest dealers. The innovation behind the ARAW token micropayment components is better than huge numbers of the digital forms of money in the micropayments business. The blend of these innovative arrangements on ARAW token stage licenses clients, The ARAW Token holders or taking an interest traders to make smaller scale exchanges at a rapid; with a considerable measure of promising momentous material advantages and of a little size with a little exchange charge (under 0.5% of the aggregate exchange).

ARAW expects to give end-to-end answers for E-Commerce Marketplace, Touch and Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System controlled by the Ethereum Blockchain. The ARAW token now acts as more than a simple reward point – as it is utilized and redeemable across all of ARAW’s ecosystem participants. Additionally, owners of ARAW are able to convert their tokens into fiat currencies via ARAW mobile wallet & take cashback to their associated bank account. Secondly, the complex barrier to entry into the cryptocurrency market limits the potential value of the cryptomarket as a whole.

The technologies surrounding ARAW are strategically built for the platform to support a ‘Unified Reward System’ – ensuring ease of adoption and maximizing consumer outreach.

The company intends to create a transparent unified system that will be adopted by a lot of people. They want to create a connected ecosystem with ARAW Pay and ARAW Touch and Pay Card. Other plans include creating a plug and play widget, cashback options so the clients are protected (which is something that is not very common on the blockchain).

Basically, ARAW will be an end-to-end solution because it will give everything that you really need to buy products online will full safety or to offer these products and self-manage your own business. ARAW will be a transparent ecosystem that will unite customers and stores. The objective of the company is to launch the platform until 2019 and continue the operations during the following year, focusing on the American and Asian market while initially it will be focused on the European one.

One of the main goals of the Araw Platform is to provide unified reward system and marketing solution for e-commerce businesses, which aims to increase the footprint of customers, building meaningful relationships with them, and hence increase the growth of the business. They present the ARAW Token as the solution to unlock the full potential of reward programmes and thus increase value for all participants in this loyalty system. The Araw Platform offers a practical solution to the problems as well as the potential to become the practical heart of e-commerce and cryptocurrency combined. It strives to reward shopping with cryptocurrency by exposing the common person to the ARAW token.

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